About
Shaping Environments
and Crafting Places
FRM Urban is a collective of designers and problem solvers dedicated to progressive urbanism with offices in Dubai and London.
Our passion lies in crafting memorable spaces that merge design innovation with environmental performance, shaping urban environments that resonate with people and place.
Our team believes in the transformative power of design to enrich communities, and inspire a brighter, sustainable future for generations to come.
Design Principles
These principles direct our decisions, inspire our creativity, and define our commitment to excellence.
Reflection of Culture
We strive to understand and reflect the unique cultural, social, and historical contexts of each project, crafting designs that enhance and integrate with the existing fabric of communities.
Community Empowerment
We seek to promote inclusivity, improve quality of life and empower communities to thrive through design.
Environmental Stewardship
We see ourselves as stewards of the environment, crafting designs that leave a positive legacy for generations to come.
Adaptive Resilience
We develop open and flexible design solutions, adaptable in the face of climate change and evolving community needs.
Aesthetic Harmony
We want to bring beauty to functionality, ensuring our designs inspire and uplift, integrating environmental sustainability with profound consideration for culture and context.
Excitement and Wonder
We turn dynamic and innovative concepts into designs, fostering a sense of excitement and wonder to instill a lasting sense of awe and inspiration.
Our Tools
As we are at the beginning of the fourth industrial revolution, new technologies are changing the way we work, live, play, get around, communicate and sustain ourselves.
The way we plan and design cities is evolving. While change is taking place, the essential principles that have made cities great places to live in and visit throughout time remain the same. We focus on new and evolving tools, such as a more data driven and science-based approach to design, including the rapidly expanding possibilities of AI.
Building and expanding this future focused way of working and thinking is fundamental to Urban.